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Coca-Cola launches Coca-Cola Life in Norway By DBR Staff Writer
Global drinks major Coca-Cola has launched Coca-Cola Life in Norway.
Non-alcoholic > Soft Drinks > News
Coca-Cola Canada cuts sweet content to offer low-calorie beverages By DBR Staff Writer
Coca-Cola Canada is reducing sweet content in its drink, a move to reduce the overall beverage calories in the Canadian diet.
Non-alcoholic > Soft Drinks > News PepsiCo to commence limited rollout of Pepsi True in US By DBR Staff Writer
Global drinks major PepsiCo is planning to launch stevia-sweetened Pepsi True in stores across Denver, Minneapolis and Washington, in the US.
Non-alcoholic > Soft Drinks > News
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PepsiCo to commence limited rollout of Pepsi True in US
By DBR Staff Writer
Global drinks major PepsiCo is planning to launch stevia-sweetened Pepsi True in stores across Denver, Minneapolis and Washington, in the US.
Non-alcoholic > Soft Drinks > News
BAWLS Guarana launches Mandarin Orange flavor
By DBR Staff Writer
BAWLS Acquisition, parent company of BAWLS Guarana, has introduced a new flavor to its line of highly caffeinated premium sodas.
Non-alcoholic > Soft Drinks > News
iQ Food partners with Greenhouse Juice
By DBR Staff Writer
iQ Food has partnered with Greenhouse Juice, local purveyors of organic cold-pressed juice.
Non-alcoholic > Soft Drinks > News
Coca-Cola launches limited-edition 8oz glass bottle
By DBR Staff Writer
Coca-Cola has released a limited-edition 8oz. glass bottle, just in time for Miami Beach 100th anniversary.
Non-alcoholic > Soft Drinks > News
Australian scientists call for tougher regulation on use of caffeine in soft drinks
By DBR Staff Writer
Australian scientists have disputed soft drink manufacturers' claim that the use of caffeine in soft drinks improves taste, and called for tigther control on its usage.
Non-alcoholic > Soft Drinks > News
Kristian Regale launches new range of sparkling botanical beverages
By DBR Staff Writer
Kristian Regale has launched FRISA, which is a non-alcoholic, sparkling European-inspired botanical beverage.
Non-alcoholic > Soft Drinks > News
Barfresh secures new partners in Los Angeles and San Diego
By DBR Staff Writer
Barfresh Food Group, a manufacturer of frozen, ready-to-blend beverages, has secured 20 new retail and institutional accounts in Los Angeles and San Diego.
Non-alcoholic > Soft Drinks > News
Coca-Cola plans to slash close to 2,000 jobs globally
By DBR Staff Writer
Global beverage major Coca-Cola is planning to reduce its workforce across the globe over the coming weeks.
Non-alcoholic > Soft Drinks > News
Wholesome Tea acquires Blue Buddha Beverages
By DBR Staff Writer
Wholesome Tea, a subsidiary of Braintrust Investments, has acquired ready-to-drink tea beverage company Blue Buddha Beverages for an undisclosed amount.
Non-alcoholic > Soft Drinks > News
Coca-Cola begins construction on first plant in Gaza
By DBR Staff Writer
Coca-Cola has commenced construction on its first plant in Gaza Strip, following an approval from Israel.
Non-alcoholic > Soft Drinks > News
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Buy the latest industry research online today!
The Brazilian Beer, Cider & Pre-mixed Spirits Market: What Consumers Drink and Why? 31 October 2013 Why was the report written? Marketers in the Beer, Cider & Pre-mixed Spirits market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups, and market data that shows the exact size of consumer groups, how much of the Beer, Cider & Pre-mixed Spirits market they account for, and which consumer trends drive their behavior. What is the current market landscape and what is changing? As consumer confidence increases with economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increase in the amount of discounted and own-brand products. Beer &Ale, Flavoured Alcoholic Beverages, Lager, and Low Alcohol Beer & Lager are not considered essential items and therefore consumption patterns have been negatively affected. As economic and market recovery continues over 2012, consumption patterns will record a positive trend in both the medium and heavy frequency bands and the amount of non-users should decrease. What are the key drivers behind recent market changes? Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having. What makes this report unique and essential to read? The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors. Buy online from $7990