PepsiCo will distribute its Gatorade products directly to stores through both company-owned and independent bottlers in the US and Canada to enhance its store-level customer service. The company expects the change to become effective from 1 January 2011.
XYIENCE, the maker of Xenergy energy drink, has signed a distribution agreement with Blue Coast Beverages to expand the brand's retail footprint in New Hampshire, Massachusetts, Connecticut and Rhode Island.
Kore Nutrition (Kore), a Nevada-based producer of non-alcoholic beverages, has engaged LMB Sales to represent and market the company's ALL IN products throughout the western US.
ABB Performance, a producer of RTD performance beverages, and a subsidiary of Optimum Nutrition (ON), has launched Twisted Lime, a new flavor to its Speed Shot line of energy drinks.
NutriPure Beverages said that its subsidiary, XND Technologies, will perform a physical examination of a bottling facility in East Coast that the company is in talks to acquire.
Tropicana, the US division of PepsiCo which produces and markets fruit juices, has launched Tropicana Trop50 Farmstand Apple.
