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AUJAN Coca-Cola Beverages plans to expand manufacturing footprint in MENA region

DBR Staff Writer Published 01 March 2016

AUJAN Coca-Cola Beverages Company (ACCBC) is looking to expand its manufacturing footprint in Middle East and North Africa (MENA) with more plants.

Aujan Coca-Cola

ACCBC CEO Tolga Sezer said: "Despite political and economic disruption over the past few years, the regional beverage market has continued to grow, and we expect this to continue.

"For ACCBC, an increasingly youthful population across MENA, together with opportunities for new categories and fresh consumer-focused innovations, mean significant growth prospects.

"To fully leverage these opportunities, ACCBC has put in place a robust, five-year growth strategy to drive profitability and retain our position as a world-class, regional beverage operator.

"By evolving our strategy, we are able to identify opportunities and avenues that allow us to grow without being constrained by product categories and geographies.

"As part of our progress in delivering the strategy, we are pleased to announce plans to undertake a number of major investments over the next 18 months, each designed to enhance our capacity, geographical coverage, and brand development for the benefit of our customers and shareholders.

"These additions to our portfolio will allow us to capitalize on the growth potential for the beverage industry across the MENA region."

The latest development comes a year after ACCBC announced an investment project in Egypt, through which the company will supply its products to Egyptian market, and also planned to expand its reach to other African markets.

For 2016, ACCBC has outlined its strategic growth plans which include acquisitions and joint venture opportunities in the MENA regions.

ACCBC manufactures and distributes Rani and Barbican brands and is also the licensed manufacturer of Vimto in the Middle East. The company acquired a majority interest in the National Beverage Company in 2014, which led it to become the manufacturer and distributor of Coca-Cola Pampa and other brands in Lebanon.


Image: AUJAN Coca-Cola Beverages to set up more manufacturing units in Middle East. Photo: Courtesy of tiverylucky/FreeDigitalPhotos.net.