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Aujan Coca-Cola to invest $500m in MENA region

DBR Staff Writer Published 09 February 2015

Aujan Coca-Cola Beverages Company (ACCBC), which operates in the MENA region, is planning to invest around $500m over the next three years.

barbican

The company intends to invest in capacity and packaging improvements as well as in IT infrastructure, reports MENAFN.

Commenting on the proposed expansion, ACCBC CEO Nicolaas Nusmeier was quoted by MENAFN as saying: "Robust expansion plans will enable ACCBC to realize the vision of its shareholders across the Middle East and North Africa.

"We already have a portfolio of strong brands, and an excellent track record as a regional beverage operator. Major investments in capacity, geographical coverage, and brand development will allow us to capitalise on the growth potential for the beverage industry in the MENA region.

"Despite political and economic disruption over the past few years, the regional beverage market has continued to grow, and we expect this to continue. For ACCBC, an increasingly youthful population across MENA together with opportunities for new categories and fresh consumer-focused innovations mean significant growth prospects."

Earlier in 2014, ACCBC acquired majority stake in National Beverage Company in Lebanon and announced plans to invest in a factory in Egypt.

ACCBC's flagship brand Rani has witnessed more than 300% growth in Algeria, which is said to be Africa's biggest juice market.


Image: Aujan Coca-Cola manufactures and distributes Rani and Barbican brands . Photo: courtesy of Aujan Industries.