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Barfresh Food selects Entyce to distribute Smoo smoothies in Australia

DBR Staff Writer Published 10 January 2014

Barfresh Food Group, a US-based producer of frozen, ready-to-blend beverages, has selected Entyce Food Ingredients as its new agent, wholesaler and distributor of Smoo line of ready-to-blend smoothies, shakes and frappes in Australia.

Entyce is a regional food ingredient supply and product developer that provides complete food solutions for manufacturers, brand owners and retail groups.

Barfresh Food Group president and CEO Riccardo Delle Coste said that Entyce is a highly-capable partner that will help the company build upon the success of its predecessors in Australia, while servicing a loyal base of Smoo retailers and their customers.

"Looking forward, we expect similar agreements as our turn-key solution satisfies the growing need of food service providers to offer freshly blended smoothies to their increasingly health-conscious customers," added Coste.

Meanwhile, Entyce has placed an order for a distribution valued at around $60,000, which Barfresh is expected to ship over the next few weeks.