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Barfresh secures new partners in Los Angeles and San Diego

DBR Staff Writer Published 05 January 2015

Barfresh Food Group, a manufacturer of frozen, ready-to-blend beverages, has secured 20 new retail and institutional accounts in Los Angeles and San Diego.

These new accounts have signed on to offer its customers Barfresh's unique line of Smoo® smoothies, shakes and frappes.

The latest roll out in Southern California represents a continuation of the ongoing product launch by the company's major nationwide food service distribution partner. Similar to the November roll out in Central California, these new accounts include a wide range of venues, such as casinos, schools, country clubs, QSR's and hospitals.

Initial orders include various flavors and combinations of Smoo smoothies, shakes and frappes, with purchases from each of these newly acquired customers ranging from 25 to 400 Smoo packs per week. Deliveries through the company's food service distribution partner have already commenced.

"Our Smoo line of beverages continues to realize strong product adoption across numerous venues," said Riccardo Delle Coste, president and CEO of Barfresh. "The ongoing success also demonstrates the increasing demand for high-margin frozen blended beverages. In fact, many of our customers in Central California have already begun to ramp up their weekly case orders due to greater than expected sell-through."

According to the director of food and beverage at a new casino customer in Central California: "Barfresh's product has been a triple threat for our beverage business. The taste of the product is fantastic and our customers are buying the full range of flavors. The training we've received from their team along with the product's ease-of-use has made the operation problem free. And the economics of the product leave a wide margin for profits -- a rarity in the casino business where markup on food and beverage is traditionally quite low. Today we are selling 16 cases of product (or 384 Smoo packs) per week -- about double when we started and we expect to double again (768 Smoo packs) when the weather turns warmer."

Barfresh remains on track to complete its roll out to the remaining four partner distribution centers in California by early February 2015, as well as its nationwide launch across all 74 branches by summer 2015.

Barfresh's proprietary Smoo system uses controlled, pre-packaged portions to deliver freshly made, all natural, frozen beverages that are quick, cost efficient and do not require significant equipment or space to produce. Unlike traditional methods, the all-in-one Smoo packs include everything needed to produce a flavorful, fresh smoothie, even the ice. This results in virtually no waste and allows for simple, low-cost inventory management.

Source: Company Press Release