Braintrust Investments acquires Inko’s iced tea business
Private investment firm Braintrust Investments has acquired US-based Inko’s iced tea business.
Headquartered in New York, Inko's sells bottled white iced teas under the White Tea trademark.
Inko's also sells flavored and unflavored white teas and White Tea Energy, an energy drink that is made with tea caffeine.
Inko's said that the acquisition is in line with its strategy to accelerate growth and continue to provide ready-to-drink white teas to its customers.
Braintrust Investments head Kevin Kotecki said: "We will be dramatically increasing Inko's marketing efforts, building broad scale consumer awareness and trial.
"Inko's is an excellent platform for growth within the fast growing natural tea category."
Inko's president and founder Andy Schamisso said: "We share a similar vision for the company, and Braintrust's expertise in branded foods and beverages will enable us to scale and better serve our customers."
The company distributes its products in natural foods stores, grocery stores, mass merchandisers, drugstores, gourmet stores, and health clubs.