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Wholesome Tea acquires Blue Buddha Beverages

DBR Staff Writer Published 23 December 2014

Wholesome Tea, a subsidiary of Braintrust Investments, has acquired ready-to-drink tea beverage company Blue Buddha Beverages for an undisclosed amount.

iced tea

Founded in 2009, Blue Buddha Beverages markets and sells a wide range of bottled blended herbal iced teas sold under the Blue Buddha trademark.

Blue Buddha's products are currently available for sale in natural foods stores, grocery stores, gourmet stores, and health clubs in the US.

Commenting on the acquisition, Braintrust Investments founder and managing member Kevin Kotecki said: "Blue Buddha has strong consumer interest. Their delicious blended teas and unique formulas should be enjoyed more broadly. We are thrilled to be adding Blue Buddha to our portfolio and will be working closely with brokers, distributors, and retailers to provide more consumers with access to the company's truly unique teas.

"In addition, we will be dramatically increasing Blue Buddha's marketing efforts, building broad scale, consumer awareness, and trial."

Earlier this year, Braintrust also acquired another ready-to-drink tea beverage maker Inko's Tea.


Image: Blue Buddha sells a variety of herbal iced teas. Photo: courtesy of tiverylucky / FreeDigitalPhotos.net.