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Brisk Iced Tea introduces new product line with Brisk Mate

DBR Staff Writer Published 06 May 2016

Brisk, an iced tea brand, is taking inspiration from South America by introducing a new product line, Brisk Mate (pronounced mah-tay), a smooth energizing iced tea, blended with South American Yerba Mate.

Brisk Mate will be available in 16-oz. cans (90 calories per can) in three bold flavors: Mango, Dragonfruit and Cherry.

"Yerba Mate has been enjoyed in South America for hundreds of years because of its energizing qualities," said Mandy Mazzeo, Marketing Manager, Brisk. "Brisk Mate gives Brisk fans what they've been asking for, a smooth, energizing iced tea with the great-tasting, bold flavors they expect from Brisk."

Brisk Mate is being released this month exclusively in select cities including, Houston, Dallas, San Antonio, Phoenix, Portland, Las Vegas and Denver. To coincide with the introduction of Brisk Mate, an online campaign will showcase how the drink's smooth energizing spark helps unlock Brisk fans' true potential -- motivating them and their friends as they pursue passions together, igniting the "Power of the Tribe."


As part of the launch, Brisk Mate is partnering with OpTic Gaming, a professional eSports organization boasting multiple championships and specializing in gaming entertainment. Brisk Mate will inspire the team's gaming by providing a smooth, energizing spark for the eSport champions on and off the stage.

"The Brisk Mate brand reflects the same sense of community and energy that our members share," said Hector Rodridguez, owner of OpTic Gaming. "The smooth, energizing spark and light uplift from Brisk Mate is the perfect refreshment for our team as we head into this year's competitions."


To celebrate the release of Brisk Mate, the brand will be the presenting sponsor of the HipHopDX concert in Austin, Texas, on Wednesday, March 16. Fans in attendance will be among the first to try Brisk Mate in its three bold flavors.


With the launch of Brisk Mate, fans are invited to access a 360 panoramic experience by using the Shazam app on their mobile device. By tapping the camera icon within the Shazam app and scanning a Brisk Mate can or retail signage, users can be transported to this engaging experience where they can unlock exclusive content while controlling the experience within a 360 environment that reacts to how the user is holding their mobile phone.

 



Source: Company Press Release