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Chek Real Sugar launches soda in retro can design

DBR Staff Writer Published 01 July 2016

Consumers who look for a soft drink with great value, without additives like high-fructose corn syrup and aspartame can now opt for Chek Real Sugar.

Select flavors of the private-label soft drink, exclusive to BI-LO, Harveys and Winn-Dixie stores, are now made with real sugar - just like the original recipe that debuted on grocery store shelves more than 50 years ago.

Chek soda has been a favorite soft drink among Southern customers since it was introduced in Winn-Dixie stores in 1965. To celebrate the milestone, the grocer is releasing this family favorite with retro can design and reformulated recipe using real sugar. History never looked - or tasted - so good.

A survey conducted by parent company Southeastern Grocers found that one-third of BI-LO, Harveys and Winn-Dixie customers revealed that most were looking to limit the consumption of additives and preferred soft drinks made with 100 percent real sugar.

Grocery for Southeastern Grocers group vice president Dewayne Rabon said: "We're excited to celebrate more than half a century of Chek soda and reintroduce our customers to a recipe similar to the original.

"Our customers have told us they're looking to feed their families less artificial additives. Chek Real Sugar provides a sweetness that our customers will love, at a price they'll love even more."

Beginning today, shoppers can find Chek Real Sugar in a fun retro can, available in four favorite flavors, including cola, grape, orange and strawberry.

These four Chek Real Sugar flavors will be sold in BI-LO, Harveys and Winn-Dixie stores for the same price as regular Chek soda. Customers can check the weekly ads for special prices on all varieties of Chek soda.



Source: Company Press Release