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ChromaDex unveils new caffeine alternative ingredient technology

DBR Staff Writer Published 02 April 2013

ChromaDex, a US-based natural products company, has introduced a new patented co-crystal ingredient PURENERGY to reduce caffeine levels in energy drinks, functional beverages, sports nutrition and weight loss products.

PURENERGY is a combination of caffeine and the company's pTeroPure pterostilbene. Compared to caffeine alone, the new patented new ingredient technology is said to provide longer sustained energy and alertness with a more gradual finish.

It will allow manufacturers of caffeinated products to reduce the amount of caffeine without affecting the consumers' product experience.

ChromaDex co-founder and CEO Frank Jaksch said that PURENERGY will offer a responsible, next-generation alternative to heavy doses of caffeine.

"PURENERGY balances the consumer's desire to feel the effects of caffeine with the pressure consumer product companies are under to reduce caffeine levels in finished products," Jaksch added.

Due to the co-crystal formulation of caffeine with pTeroPure, PURENERGY also has additional functional health benefits that include cognitive function, antioxidant activity, heart health and weight management support, claims the company.