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Coca-Cola acquires minority equity stake in organic beverage Aloe Gloe

DBR Staff Writer Published 23 June 2016

Coca-Cola has acquired a minority equity stake in California-based aloe water beverage firm Aloe Gloe.

Aloe Gloe

Aloe Gloe will join Coca-Cola's Venturing and Emerging Brand (VEB) units, alongside beverages such as Honest Tea and Zico coconut water, Suja juices and several others.

Aloe Gloe is part of L.A. Libations, a beverage incubator founded by Danny Stepper, Pat Bolden and Dino Sarti.

It is available in four flavors that include crisp aloe, coconut, lemonade and white grape.

Due to the Aloe Gloe product's success in several markets, Coca-Cola Refreshments saw an opportunity to distribute it in Southern California and the New York area.

Aloe Gloe currently has a major presence in those regions. It is also available in 20,000 stores in the US.

Coca-Cola will strengthen distribution and availability of increasing organic Aloe Gloe brand.

VEB president Scott Uzzell said: "Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages.

"We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend."

According to Nielsen research, Aloe Gloe was introduced in 2012 and has had a two-year growth rate of 64%.

Aloe Gloe's website states that aloe vera contains over 200 biologically active amino acids, vitamins, antioxidants, enzymes and minerals that have been clinically proven to enhance skin and cardiovascular health.


Image: Coca-Cola invests in Aloe Gloe. Photo: courtesy of THE COCA-COLA COMPANY.