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Coca-Cola Canada cuts sweet content to offer low-calorie beverages

DBR Staff Writer Published 28 January 2015

Coca-Cola Canada is reducing sweet content in its drink, a move to reduce the overall beverage calories in the Canadian diet.

Coca-cola

As part of its strategy, the company is also reducing immediate consumption package size by 15% to 500ml, as well as launching a new 310ml sleek can.

Additionally, the beverage producer is making 222ml mini-cans and 237ml glass bottles more available.

These new initiatives are the latest in Coca-Cola Canada's efforts to reduce the overall beverage calories in the Canadian diet, and to provide consumers with information and resources to lead active, balanced lifestyles.

Following launch across the country over the coming weeks and months, the new calorie-reduced formats will be available for sale in local stores.

Coca-Cola Canada claims that it was the first major beverage company to introduce no and low calorie beverages, and to post calories on the front of its packages.


Image: Coca-Cola cans on conveyor belt. Photo: courtesy of THE COCA-COLA COMPANY.