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Coca-Cola experiments with selfie bottle

Published 18 November 2016

Coca-Cola has unveiled selfie bottle, which will automatically take a picture every time someone takes a sip.

The bottle was created by the ad agency Gefen Team for Coca-Cola Israel.

It features a built-in camera at the base, which gets triggered when the bottle tilts at least 70 degrees and take snaps of the person drinking.

The pictures thus taken can be shared across social media platforms including Facebook, Twitter, Instagram and Snapchat. They’ll be tagged to Coca-Cola’s social media assets.

Business Insider reported that the selfie bottle has been created to fill the gap in the market for novelty drinks.

At present, it is unclear as to where or when this new gadget will be available and at what cost. Money Magazine said that this is a gimmick being played by the company to improve its sales as more and more people are turning to bottled water instead of soft drinks to quench their thirst.

The Beverage Marketing Association noted that soda sales in general have been falling by 1.5% in 2015 and 1% in 2014.

Gefen Team said: “It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.”

The move could allow Coca-Cola to tap into the latest trend of young people taking selfie-pictures. A recent study suggested that taking selfie-pictures and sharing them could boost the mood and make people happier.

This is not the first time that Coca-Cola tried its hand in technology. Earlier this year, the soft drink company introduced a new cardboard design for retail packaging, which can be folded into virtual reality glasses.

Image: Coca-Cola introduces Selfie- Bottle. Photo: Courtesy of The Coca-Cola Company.