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Coca-Cola Femsa to invest $200m to expand operations in Brazil

Published 02 March 2015

Mexico-based soft drink bottler Coca-Cola Femsa has plans to invest $200m to expand its operations in Brazil.

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The company intends to use the investment on developing different kinds of packaging such as minipets.

It will also invest in logistics, new production lines, plant automation and distribution in Minas Gerais and Parana where its operations are largely focused, reported Fox News Latino.

The Mexican company is going ahead with its investment plans despite 2014 not being a good year for the industry, which saw a dip in beverage consumption.

Coca-Cola Femsa's top executive in Brazil, Jose Ramon Martinez was quoted by Folha de Sao Paulo as saying: "We will keep the focus on developing packaging with different sizes, like minipets and family size bottles, providing the most attractive price to consumers."

Martinez further added that the $200m investment along with the new tax regime for beverages that will take effect on 1 May might be able to stabilize the company's 2015 outlook.

The company did not plan to invest with taxes in mind, although the law could elimiate several uncertainties over the next three years, the executive said.


Image: Coca-Cola Femsa, the largest public bottler of Coca-Cola products, will be investing $200m in Brazil. Photo: courtesy of The Coca-Cola Company.