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Coca-Cola launches Coca-Cola Life in Norway

DBR Staff Writer Published 29 January 2015

Global drinks major Coca-Cola has launched Coca-Cola Life in Norway.

Coca-Cola Life contains a third less sugar and a third fewer calories than regular Coke, and is sweetened with a blend of sugar and stevia-extract.

"We have been developing Coca-Cola Life since 2009, and it has been well received in the countries where we've already released it. We wanted to use this opportunity to show some of the best Norway can offer, and launch our unique product in a truly unique place." said Anne Marit Ihlen, Marketing Manager at Coca-Cola Norway.

Coca-Cola Life will be produced locally in Norway, at Lørenskog outside Oslo. Mack in Tromsø will produce for the northern regions.

It is already available in Argentina, Chile, Great Britain, Sweden, Netherlands, Belgium, France, USA and Norway.

 



Source: Company Press Release