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Coca-Cola launches special edition packaging in partnership with USO

Published 30 May 2016

The Coca-Cola Company is launching special limited edition patriotic packaging to honor and celebrate the nation’s service men and women and to commemorate The Company’s longstanding partnership with the United Service Organizations (USO) in honor of its 75th anniversary.

The limited-edition Share a Coke and a Song packaging will feature the classic patriotic song lyric, "I'm Proud To Be An American." The custom designed red, white and blue 16-ounce Coca-Cola cans are available in select convenience and grocery stores nationwide now through July 4th while supplies last. Additionally, 20, 24 and 35 family packages of 12-ounce Coca-Cola® cans will be wrapped with the patriotic design.

As NASCAR's top drivers prepare to rev their engines at the Coca-Cola 600 -- the country's largest Memorial Day celebration -- the Share a Coke and a Song fan activation at Coca-Cola 600 will feature kiosks where race fans can read about Coca-Cola's 75-year partnership with the USO and join the "Campaign to Connect" which encourages them to help the USO send one million thank you messages to service members globally. Coca-Cola and the USO will honor 75 service members and USO volunteers at the beginning of the race and Grand Marshal, General (Retired) George W. Casey, Jr., Chairman, USO Board of Governors will give the command to get the Coca-Cola 600 underway.

"Our partnership with the USO dates back to 1941 and we have worked together for 75 years to help keep service members refreshed all over the world," said Erika von Heiland Strader, director, Community Marketing, Coca-Cola North America. "The custom patriotic packaging is Coca-Cola's special way of commemorating and thanking the USO for its many years of impactful work to help keep the nation's military men and women connected to family, home and country throughout their time of service."

This Memorial Day weekend, Coca-Cola 600 attendees will also get a taste of the official Share a Coke and a Song experiential tour where they can listen to popular tunes while flaunting their lip syncing skills and staying refreshed with ice-cold Coca-Cola beverages. "This is an exciting year for us and we are thrilled that our longtime partner Coca-Cola is playing a large role in the USO's 75th anniversary celebration," said Kymm Carlson, USO director of corporate alliances. "Enduring support like Coca-Cola's has a great impact on how the USO is able to deliver refreshments worldwide to our men and women in uniform that leaves them feeling connected to the country they serve."

The patriotic celebration will continue through July 4th weekend as part of the Coke Zero 400 Powered By Coca-Cola at Daytona International Speedway.

Source: Company Press Release