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Coca-Cola signs multi year product agreement with Fiesta Restaurant

DBR Staff Writer Published 05 February 2014

Global beverage major Coca-Cola has entered into a multi-year product and marketing agreement with Fiesta Restaurant, an American restaurant chain which operates under the Pollo Tropical and Taco Cabana fast-casual restaurant brands.


As per the agreed terms, the company will supply its products to 105 Pollo Tropical locations in the country, as well as Fiesta's 165 Taco Cabana locations.

Scope of the deal also includes several marketing and promotional programs each year between the brands.

Fiesta president and CEO Tim Taft said that combining the system soft drink gallonage for both of Fiesta's brands, and at the same time being able to select the industry leader as its soft drink supplier, is a win for its customers, team members and shareholders.

Coca-Cola North America vice president Roy Jackson said,"We look forward to leveraging our joint marketing and operational capabilities to create unique experiences for consumers."

The company manufactures, markets, and sells non-alcoholic beverages worldwide. It primarily offers sparkling beverages and still beverages.

Image : Coca-Cola primarily offers sparkling beverages and still beverages. Photo courtesy of tiverylucky/FreeDigitalPhotos.net.