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Coca-Cola to invest $4bn in China

DBR Staff Writer Published 13 May 2013

The Coca-Cola is set to step up its investment in China to $4bn by 2014 to establish new plants, enhance transportation and open retail stores.

The move is in line with the growing demand for the company's soft drinks in China in recent years.

The cola giant will open a new facility in Shijiazhuang, Hebei Province in October 2013.

The American beverage major also plans to further drive growth of its carbonated drinks in second- and third-tier cities as well as the countryside.

Coca-Cola International president Ahmet Bozer said that the company is working to develop local partners and distribution systems to expand its identity.

Coca-Cola Greater China public affairs and communications vice president Bai Changbo said that on an average, Chinese drink 39 bottles of Coke a year, less when compared to 400 bottles in the US.

"Thus, our products have broad growth space in China," Changbo added.