Coca-Cola to re-align India, SWA business unit operations
Coca-Cola is set to re-align India and South West Asia (SWA) Business Unit operating structure in line with its business priorities.
Atlanta-based beverage giant's India and South West Asia Business Unit includes markets of India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives.
Starting 1 October 2012, the India region will be separated from the SWA region, underlining the company's focus on India as a long-term strategic growth market.
Coca-Cola India and South West Asia president Atul Singh told The Times of India, "We have been growing for the last 24 quarters and the India market is now amongst the top seven markets for the company. As we move into the next phase of our journey, we have a solid foundation and necessary momentum in our business. This is the time to take the next step in our evolution."
Global Juice marketing vice president Venkatesh Kini will take charge of the India region as senior vice president.
Current vice president Neeraj Garg will head SWA and the juice business, offering franchise leadership support to Company Owned Bottling Operations (CBO), reported the newspaper.
Earlier this year, the maker of Sprite fizzy drink and Kinley water announced to invest around $5bn in India by 2020.