Coca-Cola Life scrapped in UK
Soft drink giant Coca-Cola is pulling its plug on healthier Life variety in the UK after flat sales.
Coca-Cola Life, which accounts for only under 1% of the company's trademark sales, had poor sales since its launch in 2014
Coca-Cola stated that taking out the Life variant can enable the company to simplify consumer choice between sugar and no sugar formats.
As per The Grocer magazine, sales of Coca-Cola Life fell to about 58% last year to £8.8m after various sizes of cans and bottles were taken out.
Coca-Cola is now focused on improving the sales of Coca-Cola Zero Sugar after it registered higher sales than the full-sugar Classic Coke variant.
Coca-Cola Great Britain general manager Jon Woods said: “More than 50% of Coca-Cola sales in UK grocery are sugar-free. As we look to drive no-sugar sales even more and make it clearer for consumers to differentiate between sugar and no-sugar options now feels the right time to phase out Coca-Cola Life from the UK market and focus on our three leading and iconic cola variants.”
The company registered about £115m in sales of Coca-Cola Zero Sugar since its launch in last June.
In order to further increase the sale of Coca-Cola Zero Sugar, the company is planning to conduct a huge sampling campaign later this summer with more than 11 million samples to be offered across the country.
Coca-Cola Great Britain will continue to showcase all Coca-Cola variants in its advertising in line with its one brand strategy. From June onwards this will mean that Coca-Cola Classic, Coca-Cola Zero Sugar and Diet Coke will all be featured.
Image: Coca-Cola Great Britain to phase out Coca-Cola Life from the country. Photo: Courtesy of The Coca-Cola Company.