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Coca-Cola, World Wildlife Fund set new sustainability goals

DBR Staff Writer Published 10 July 2013

Coca-Cola and World Wildlife Fund (WWF) have developed new 2020 environmental sustainability goals for the Coca-Cola system, which includes the company and its nearly 300 bottling partners in more than 200 countries.

Building on the initial successes of their nearly decade-long partnership, both the parties have agreed to focus on sustainable management of water, energy and packaging use as well as sustainable sourcing of agricultural ingredients through 2020.

Under the partnership, the drinks giant will improve water efficiency by 25% and reduce the greenhouse gas emissions across its entire value chain by 25%.

Coca-Cola will work with WWF to expand joint conservation efforts to 11 key regions across five continents, including river basins of the Amazon, Koshi, Mekong, Rio Grande/Bravo, Yangtze and Zambezi; the catchments of the Great Barrier Reef and Mesoamerican Reef; and key regions in the Amur-Heilong, Atlantic Forests and Northern Great Plains.

The company will also responsibly source material for PlantBottle packaging and sustainably source its key ingredients, including sugarcane, sugar beet, corn, tea, coffee, palm oil, soy, pulp and paper fiber, and orange. It also aims to sustainably source lemon, grape, apple and mango.

In addition, Coca-Cola will replenish 100% of water used and will work with the beverage industry and local organizations to establish baseline information and work to increase recovery and recycling in developing markets.

Coca-Cola chairman and chief executive officer Muhtar Kent said: "Working with WWF will continue to challenge our Company to advance our sustainability programs, and WWF's expertise will be instrumental in reaching our environmental performance goals, some of which they help us set."