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UK's on-the-go coffee brand Costa Express expands Shell partnership for five more years

DBR Staff Writer Published 30 November 2016

UK’s on-the-go coffee brand Costa Express has renewed its UK contract with Shell for five more years.

Costa Express has 740 coffee bars across 536 Shell service stations in the UK where it claims to sell more than 70 cups a day in each of them.

Apart from the UK, Costa Express and Shell have partnerships in three other markets in Canada, Czech Republic and Poland, while also running trials in other global markets.

The partnership between Costa Express and Shell began in 2011 following its acquisition by hotel and restaurant group Whitbread for £59.5m. The chain of coffee machines during that time was branded as Coffee Nation.

Costa Express managing director Murray McGowan said: “The Costa Express brand perfectly complements the Shell forecourt model, supporting the brand in to providing its customers with a high quality and consistent offering and the best coffee on the go.

"We’re looking forward to growing our relationship with Shell, both in the UK and in our international markets over the coming years.”

Shell UK retail marketing manager Mike Hominick said the company’s UK service stations serve five million customers a week who can enjoy a cup of coffee during their visit following renewed relationship.

Hominick added: “The relationship between Costa and Shell has already grown our sales to over 18 million cups a year and we are excited about our joint plans for further growth. Serving Costa coffee is one of the ways we are expanding the role our service stations in the lives of customers, offering great quality fresh food and coffee to customers who live their lives on the move.”

Costa also announced a recycling scheme for over 2,000 of its stores in the UK through which it will recover and recycle its takeaway cups. Besides, it will also accept competitors’ takeaway cups and send all of them for recycling.

Image: Costa Express coffee vending machine inside a Shell service station in the UK. Photo: courtesy of Costa.