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Crystal Pepsi to return to store shelves this summer

DBR Staff Writer Published 30 June 2016

Crystal Pepsi will return to store shelves in the US and Canada later this summer.

Pepsi

PepsiCo will release the clear cola in 20 ounce bottles starting 11 July in Canada and 8 August in the US.

It will be available for purchase at major retailers for a suggested retail price of $1.79.

The company offered Crystal Pepsi for a limited-time in the US via a sweepstakes on the Pepsi Pass app in December last year

Originally launched in 1992, Crystal Pepsi was pulled out from the market just one year later due to declining sales.

The company delivered the last batches to retailers during the first few months of 1994.

Pepsi returned several months later with a reformulated citrus drink, dubbed Crystal From Pepsi, but that was also in market for a short period of time.

Pepsi senior director of marketing Stacy Taffet said: "We've always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back.

"What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!"

Crystal Pepsi was sold for a longer time in Europe during the early 1990s.


Image: Crystal Pepsi will be available for a limited time in Canada and the U.S. this summer. Photo: courtesy of PRNewsFoto/PepsiCo.