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DRY Soda launches new line of sugar-free organic sodas

DBR Staff Writer Published 27 June 2018

Craft soda-maker DRY Soda Company has launched a new line of sugar-free organic sodas, which are available in four varieties.

The company's second brand, DRY Zero Sugar,  is available in Cola, Peach Tea, Mountain Berry and Island Fruit varieties.

The drinks are claimed to have been lightly sweetened using stevia leaf extract and contains only five to seven ingredients.

DRY Soda co founder and CEO Sharelle Klaus said “People are really struggling with diet sodas because they’ve had to sacrifice on taste and ingredients for so long.

“We knew we could exceed expectations, so we focused on trend-leading, fun flavors and organic ingredients that actually taste great. We’re really proud to be one of the first to create a line of sugar-free, USDA Organic sodas that are a direct answer to consumers’ demands.”

The new line of sodas do not contain any artificial sweeteners, added/artificial colors, sodium or gluten, but are full of bright flavor.

The line includes a new soda which is the first for DRY Soda, two caffeinated options, Cola and Peach Tea, each containing 45mg of caffeine per can.

It includes DRY Zero Sugar Cola, a caffeinated organic cola with a bold, spicy flavor. DRY Zero Sugar Peach Tea Soda is an organic black tea essence meets peach flavor.

DRY Zero Sugar Island Fruit Soda includes flavours of tropical fruits, while DRY Zero Sugar Mountain Berry Soda is inspired by the ripe berries of the Northwest and mountain berry pie.

DRY Soda Co has created artistic packaging for the new line. The illustrations featured on DRY Zero Sugar cans and six-packs were created by internationally-celebrated artist, Catalina Estrada.

After taking inspiration from the brand’s flavour notes, brightness and effervescence, Estrada used her signature kaleidoscope style to create the bespoke designs.

DRY Zero Sugar sodas are available in six-packs of 12-ounce cans, with a suggested retail price of $5.99-$6.99.

The new beverages are sold nationwide at Kroger stores, Target, HEB, Raley’s, Nugget Markets, Safeway’s PNW division, and Metropolitan Markets.

Image: DRY Soda Co’s newest line of sugar-free sodas. Photo: Courtesy of Business Wire.