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Dunkin Donuts expands menu with cold brew coffee

DBR Staff Writer Published 28 June 2016

Dunkin' Donuts has added Cold Brew coffee to its menu at Metro New York and Los Angeles markets.

The rich, ultra-smooth, full-bodied Cold Brew coffee, crafted by hand in Dunkin' Donuts restaurants in small batches and served each day while supplies last, will be available at participating Dunkin' Donuts locations throughout the country later this summer.

Dunkin' Donuts' Cold Brew coffee is prepared by steeping a special blend of coffee in cold water over an extended period of time to extract a uniquely distinctive flavor from the beans.

Cold Brew coffee's ultra-smooth and naturally sweet flavor profile lends itself to being enjoyed black, but is customizable based on guest preference. Dunkin' Donuts' Cold Brew coffee is available in small, medium and large cup sizes.

According to The NPD Group / CRET, Dunkin' Donuts is the number one retailer in the iced coffee category in the United States.

Dunkin' Donuts brand marketing global consumer insights & product innovation senior vice president, Chris Fuqua said: "As the country's leader in cold coffee, we are constantly exploring new options, inspired by market trends and guest and crew feedback, in order to provide our busy, on-the-go guests with even more options any time of day.

"Our new Cold Brew coffee is made daily in small batches and the longer brewing process extracts the flavors differently than our famous iced coffee, providing our guests a rich, smooth coffee with an inherently sweeter flavor reminiscent of dark chocolate."

The introduction of Cold Brew coffee is the latest in a series of extensions to the brand's coffee offerings. Last fall, Dunkin' Donuts introduced the Macchiato to its line of espresso-based beverages.

In May, the brand also added new Heath and Almond Joy iced coffees for a limited time, giving guests the chance to enjoy the flavors of their favorite candy bars in their iced coffee throughout summer.



Source: Company Press Release