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Dunkin’ Donuts to introduce first hot dark-roasted coffee

DBR Staff Writer Published 04 September 2014

American global doughnut company Dunkin’ Donuts is introducing its first dark-roast hot coffee, in a bid to increase its product offerings.

The new Rainforest Alliance Certified seal coffee, to be launched nationwide on 22 September, is the first hot dark roast coffee in the company's 64-year history, reports the Wall Street Journal.

The coffee is made with at least 30% coffee beans and uses a unique roasting process to extract key characteristics of different beans, creating a bold flavor and the smooth finish associated with Dunkin' Donuts' famous Original Blend.

Dunkin' Brands' global marketing and innovation president John Costello said: "Dark Roast represents possibly the most dramatic expansion of our coffee portfolio since we introduced espresso beverages a decade ago.

"As we continue our national expansion and introduce our brand to millions of new guests, many of whom enjoy a darker roast coffee, this new launch is a big step in our growth and reinforcing our position as a coffee leader, and the brand offering one of the largest varieties of coffee choices for busy, on-the-go people."

The new coffee comes in hot or iced forms and will be available for sale for brewing at home in both packaged coffee and in K-Cup packs, for use with Keurig Brewing systems.

 

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