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E-hydrate launches protein on-the-go ACTIVE in Target stores nationwide

DBR Staff Writer Published 01 April 2016

E-hydrate has released its new protein with joint health made available at Target stores nationwide starting the first week of April.

Target is adding three new SKUs nationwide in its effort to expand E-hydrate's footprint of ready to mix Protein On-the-Go products.

E-hydrate Protein On-the-Go ACTIVE is the world's first ready to mix, natural protein and joint health product designed for active adults. ACTIVE is premium protein that's low in sugar with the added power of glucosamine and omega-3s to promote healthy joints.* ACTIVE is made for adults who are looking for portable and convenient nervous system and joint support.

"ACTIVE is the perfect product for anyone living an active lifestyle at any age. The pouch can be taken anywhere and is great for running, swimming, hiking, yoga or a game of golf. Protein On-the-Go ACTIVE is pre-portioned, ultra-portable, ready to mix anywhere and is sanitary. Just fill, shake and go," commented E-hydrate CSO, Jim Kayser. Jim added, "ACTIVE has glucosamine and omega-3s, it's the most convenient way to nourish your body, support healthy cartilage, and promote joint health."*

E-hydrate's release of ACTIVE also represents an improved formulation which quickly and smoothly dissolves in water or any added liquids. Improved mix-ability and creamy milk chocolate flavor make ACTIVE easy for anyone to enjoy. ACTIVE will be available at all Target stores nationwide in the Health and Wellness aisle.


Source: Company Press Release