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FAL Healthy Beverages announces launch of all-natural Coco Joy

DBR Staff Writer Published 11 July 2014

FAL Healthy Beverages, a FAL Group brand, announces today the launch of Coco Joy, a new coconut water made from young green coconuts, to meet the demand for the beverage in its purest form within the rapidly growing coconut water category

Coco Joy offers a new approach to harvesting the health benefits of coconut water, utilizing a method of cultivating coconuts from the best locations, at the perfect age and time, to create a refreshing, delicious taste.

Unlike other coconut water beverages that mix the fatty, milky juice of aged brown coconuts with green coconut water, Coco Joy is never made from concentrate and is made purely from fresh, young green coconuts picked from Southeast Asia's tropical forests.

Extracting the water from a young coconut is of key importance to the benefits and taste that sets Coco Joy apart from its competitors.

Compared to leading coconut water brands, Coco Joy has fewer calories, less sodium, no added sugar and no preservatives, offering a guilt-free, refreshing, healthy hydration option for people of all ages.

Fat and cholesterol-free, rich in potassium and magnesium, and naturally loaded with electrolytes, Coco Joy is the perfect option for those seeking healthier alternatives to sodas, juices and sports drinks.

"Many coconut water brands have an unpleasant taste and a bit of an oily texture. Coco Joy has a natural and flavorful taste that can be enjoyed by the discerning palate of coconut water fans and those looking for a delicious, refreshing beverage," said Tim Xenos, CEO of FAL Healthy Beverages, a FAL Group brand.

"We thought it was important to bring the taste of coconut water in its purest form to the U.S. market, and with Coco Joy, we have done just that."

Coconut water has been the standard drink of tropical regions around the world for centuries and, over the last decade, has seen a rapid growth in the ready-to-drink beverage category, in part due to its popularity with athletes, celebrities and health-conscious consumers.

While Coco Joy does not make any direct wellness claims, coconut water is known for its health and anti-aging benefits. Coconut water is rich in calcium to support strong bones, electrolytes to offer superior hydration, potassium to combat muscle fatigue and cramps, and cytokinins which have anti-aging properties.

Coco Joy will be available starting July 2014 at most major retailers with expanded distribution coming throughout this summer. Coco Joy is available in 8.40 fl. oz. cans for $1.90 and 42 fl. oz. bottles for $3.90.

Source: Company Press Release