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San Francisco based beverage firm Ficks & Co launches Kickstarter campaign

Published 28 November 2016

San Francisco based beverage firm Ficks & Co has launched a Kickstarter campaign, allowing users to purchase limited edition holiday gift packs featuring their vitamin and electrolyte infused, cocktail mixers.

Their bottles of Moscow Mule, Lemondrop, and Margarita mixers have seen rapid growth throughout California's Bay Area since their summer release, in part due to Ficks' unique dual approach of reducing both sugar and calories while introducing a proprietary blend of vitamins and electrolytes; a first in the category.

This $25 variety pack is their first foray into national distribution.

Ficks & Co CEO Ron Alvarado said: "Our new line of all natural mixers has received such incredible reviews in its first few months.

"People love the taste and ease of use, so we're thrilled to have the chance to share these mixers with the rest of the country just in time for the holidays."

Packaged in a limited edition gift box, this holiday pack contains 8 oz. bottles of all three of the company's flavors, and comes with guaranteed Christmas delivery and optional gift wrapping.

With a goal of $10,000 to produce these gift packs, the campaign has already received almost $1,000 in a strong first day.

Alvarado said: "Ficks Mixers are essentially craft cocktails in a bottle. We think our holiday gift pack will be the perfect gift this season for that cocktail lover in peoples' lives who also appreciates a healthy, balanced lifestyle."

Each of the three flavors – Moscow Mule, Lemondrop and Margarita – is non-alcoholic, and was formulated in Santa Cruz, California by the natural foods development company Venus Research and Development.

Venus has created innovative products for some of the biggest names in the Natural Food Industry, including Whole Foods, Trader Joe's and SunOpta, and believes Ficks will lead an innovative new product category.

Venus Research and Development head Grace Venus said: "The Ficks team came to me with this progressive new idea for the cocktail mixer line.

"We've been working in concert since then, developing the perfect flavors for launch and creating an innovative functional blend, while remaining true to the all-natural ingredients.

"I believe they have something valuable here, and I can't wait to see them start shipping these cool variety packs nationwide."

Ficks made headlines in 2013 with the launch of their Cocktail Fortifier, which went on to be sold in such major retailers as Nordstrom, Harvey Nichols, Urban Outfitters and Homegoods.

The crowdfunding campaign for that product brought in more than $40,000 for its first production run, so the Ficks team will be looking to top themselves.



Source: Company Press Release