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Pulse Beverage ships products to Fiesta Mart

Published 03 August 2017

US-based Pulse Beverage has shipped its natural cabana lemonades and limeades to Fiesta Mart, a US-based multinational grocery store chain.

According to a warehouse direct distribution agreement, Fiesta Mart will stock and sell Pulse's natural cabana lemonades and limeades to their entire base of grocery stores.

This new regional grocery chain based in the Houston, Texas area has over 60 separate store fronts and are a well-established grocery chain serving the greater Houston area.

Pulse CEO Robert Yates said: "We are very pleased to expand our reach into Fiesta Mart's grocery chain and provide their customers with the best tasting lemonades and limeades in the industry. Houston, being a large area in the sunbelt region of the United States has many thirsty customers who are now able to purchase and consume our refreshing beverages."

Robert Yates also said: "We think that we are getting significant traction in the sunbelt, particularly Texas where consumers have a natural affinity for our products. The hot weather for most of the year provides us with a great opportunity to expand our brand awareness.

"We anticipate that this new relationship will get us in front of additional opportunities throughout the sunbelt in the upcoming months and we look forward to announcing additional distribution wins in the near term."