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Q Drinks raises funds led by First Beverage

DBR Staff Writer Published 10 March 2016

Carbonated drinks maker Q Drinks has raised $11m equity funding led by US-based drinks company First Beverage Group’s private equity business First Beverage Ventures.

Q Drinks

Q Drinks makes carbonated mixers using natural ingredients that are packed in custom bottles that are designed to maintain the level of carbonation.

The company intends to use the funds raised to build on its network at bars, restaurants and key retailers, and to foray into new channels and territories.

Q Drinks plans to invest heavily in sales and marketing, specifically to support liquor distributors and to build partnerships with liquor brands across the country.

First Beverage managing partner Tom First said: "Q Drinks represents another investment into a highly differentiated, game-changing business plan for our private equity division. The Q Drinks team have built an incredible brand that's poised for tremendous growth.

"The past decade has seen an explosion of higher-end spirits. Better mixers are next - they soon will make up the majority of sales by dollar volume in the category just like premium spirits and waters do in theirs.

"Q Drinks, with the best products in the market and a terrific management team, will be leader in this inevitable premiumization of carbonated mixers."

Q Drinks, which was established in 2007 by founder and CEO Jordan Silbert, offers drinks in eight flavours such as tonic water, ginger beer, ginger ale, and club soda.

The company's offerings feature at several restaurants and retailers such as Safeway, Albertsons, Kroger, Target, Total Wine, BevMo! and Whole Foods.

Q Drinks founder and CEO Jordan Silbert said: "People are drinking better spirits and they want better mixers to mix them with. We built an incredible foundation over these past eight years and have a line of truly superior products and a sterling reputation among thought leaders both on and off-premise. This round of financing will empower us to aggressively go after the enormous opportunity in front of us."


Image: Q Drinks' offerings feature carbonated mixes. Photo: Courtesy of tiverylucky/FreeDigitalPhotos.net.