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Folgers launches new coffee drink concentrates in US

DBR Staff Writer Published 15 June 2015

Folgers, a brand owned by American food and beverages producer J.M. Smucker Company, has expanded its product range with the introduction of new iced coffee.

coffee drink concentrates

The new Folgers Iced Cafe coffee drink concentrates are available in four different flavors including Original Latte, Vanilla Latte, Caramel Macchiato and Hazelnut Latte.

The company claims that cold coffee can be prepared simply by adding Folgers Iced Cafe to cold milk.

Packaged in 1.62 fl oz squeeze bottle, Folgers Iced Cafe is available for a manufacturer's suggested retail price of $4.99 in grocery stores across the US.

J.M. Smucker Company Corporate Communications vice president Maribeth Burns said: "Iced coffee is no longer just a summer beverage. Coffee drinkers everywhere are enjoying their favorite coffee over ice all year round and at all times throughout the day.

"Consumers are also looking for convenience, flavor and customization, and Folgers Iced Cafe delivers that experience every time."

Besides Folgers branded coffee products, J.M. Smucker also offers canned milk, fruit and vegetable juices and beverages.

Image: New Folgers Iced Cafe. Photo: courtesy of PRNewswire / J.M. Smucker Company.