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Starbucks appoints Leanne Fremar as executive creative director

DBR Staff Writer Published 29 July 2016

Starbucks Corporation has appointed Leanne Fremar as senior vice president, executive creative director, reporting to Starbucks global chief marketing officer Sharon Rothstein.

In this role, Fremar will lead the creative development of all Starbucks global brand initiatives and marketing campaigns including, digital creative, packaging, as well as oversight of the branding, creative and marketing of Starbucks Roasteries and the Reserve brand. Her responsibilities include the partnership with 72 & Sunny, Integer Group and Spark, leading a more than 100 person in-house Creative Studio based in Seattle.

Rothstein said: “Starbucks brand legacy has truly been about creative and emotional storytelling, which has been built and nurtured from within our own in-house team.

“Leanne brings 20 years of marketing and creative expertise from some of the most iconic and admired apparel and fashion brands. Her strategy, vision and dynamic leadership will guide us into the next evolution of creative expression at Starbucks.” 

Fremar said: “I’ve had the opportunity to lead world-class design and marketing organizations and I am honored to join Starbucks and help shape the future of our creative studio team and the brand expression,” .

Most recently, Fremar served as Under Armour’s senior vice president, executive creative director for its Women's and Concept Divisions responsible for the vision and aspiration of the brand through all elements of its product and brand experiences. Prior to Under Armour, Fremar held senior positions at Theory, Gucci Group, and Polo Ralph Lauren and began her career in New York City at The Museum of Modern Art.

Fremar’s position is effective in October and begins with a three-week in-store barista and coffee immersion spanning the globe.



Source: Company Press Release