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Fritz-Kola partners with James Clay to expand its soft drink footprint in UK

DBR Staff Writer Published 01 August 2016

German soft drink brand Fritz-Kola has struck a deal with drinks importer and distributor James Clay to expand its footprint in the UK.

The brand Fritz-Kola was started by two friends Lorenz Hampl and Mirco Wolf Wiegert.  The soft drink business was started with an idea to offer as an alternative to the leading brands in the market.

The soft drink is characterised by high-caffeine, less sweetness and with a twist of lemon. At present, Fritz-Kola offers 12 different flavours which are now being introduced in UK through James Clay.

These flavours include classic kola, melon, apple, cherry and Mischmasch – a cola, orange and lemonade blend.

Fritz-Kola will be available in the UK at The Big Disco in Leeds, Silverstone British Grand Prix and is expected to appear at several events throughout the summer.

James Clay sales head Matthew Eyre said: “We’re thrilled to be bringing another iconic German drink to the UK. With the summer now here, we’re positive that Fritz-Kola’s range will be a huge hit, whether used as a soft drink or as a mixer for spirits.

“Frtiz Kola is a family owned, independent company, that always puts quality first, sharing a lot of the same values of us here at James Clay, so working with them is a perfect fit.

“To take on a market that has been dominated for years and make such a success of it is testament to Lorenz and Mirco at Fritz-Kola and we can’t wait to share with our customers here in the UK.”