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Frobishers Juices acquires drinks producer Five Valleys Cordials

DBR Staff Writer Published 10 June 2016

Frobishers Juices has acquired drinks manufacturer Five Valleys Cordials for an undisclosed sum.

Frobishers

The agreement between the two UK firms will help Frobishers to expand into new channels.

Based in Stroud, Gloucestershire, Five Valleys Cordials sells a range of cordials, sugar free cordials and sparkling juice drinks.

The company's products are available nationwide in Waitrose and via independent retailers in the Cotswolds and the South West.

The acquisition will add to Frobishers' range of premium fruit juices and juice drinks available throughout the UK and internationally in bars, restaurants, hotels and casual dining outlets.

Frobishers Juices sales and marketing director Steve Carter said: "The acquisition of Five Valleys Cordials is an exciting move for Frobishers and will be our first step into the off-trade market.

"Five Valleys Cordials is a great fit for Frobishers as our companies share a similar ethos of using all-natural ingredients to produce the finest quality juices and juice drinks.

"Our product lines both appeal to the same discerning adult consumer, who will now be able to enjoy Frobishers when they are drinking and dining in bars and restuarants and Five Valleys Cordials when they're at home."

Exeter-based Frobishers Juices been creating and supplying the finest fruit juices and premium juice drinks for about 25 years.


Image: Frobishers Juices acquires drinks manufacturer Five Valleys Cordials. Photo: courtesy of Frobishers.