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Frutarom Health BU to launch instant drink powder Nutra T

DBR Staff Writer Published 18 April 2016

Frutarom Health BU will launch an all-natural antioxidants range instant drink powder NutraT at Vitafoods Europe, Geneva.

Frutarom NutraT

Nutrafur has developed Nutra T, a ready to use soluble powder formula, which dissolves easily in water, soft drinks and dairy products.

The drink looks clear even after the powder is dissolved without leaving any precipitates and resulting in fresh flavour.

Frutarom Health product manager Maria Dolores Garcia said: "The NutraT line offers water and soft drink manufacturers the ability to fortify their products with exceptional natural extracts that typically are not water-soluble.

"This opens new opportunities to develop products with new flavors that include ingredients delivering the essence of a healthy Mediterranean diet."

The line includes OliveT, which contains beneficial compounds from olive, and claims to offer more than 25% olive polyphenol content.

According to the company, five grams or 250 ml liquid provides 43-45 mg of olive polyphenols. Olive extracts are believed to support blood circulation and help regulate blood pressure.

Another offering in the line includes CynaxT which claims to carry the benefits of artichokes with 5% polyphenol content. A single 5 g/250 ml liquid shot of CynaxT mixed with water or another beverage provides 25 mg of polyphenols and claimed to support renal water elimination and healthy blood circulation.

RosT comes with phenolic compound content along with Nutrafur's production method which claims to offer significant antioxidant capacity while preserving a pleasant taste. RosT's 5 g/250 ml is claimed to provide 50 mg polyphenols.

A soluble extract, CitroT, contains bioflavonoids, which are known to provide protective benefits to cardiovascular system. 5 g/250 ml CitroT carries 340 mg of citrus bioflavonoids.

All the four mixes are made using sustainable sources and are heat stable up to 70 degrees Celcius. These products are Kosher and Halal certified too.

Maria Dolores Garcia said: "We work with our clients step by step to maximize the active ingredients potential in each product application, customizing the formulation to their unique requirements.

"All NutraT nutrients enable clean-label claims and, because of Frutarom's expertise in health and flavor applications, we can tackle technological problems and provide nutritional and freshness solutions using ingredients derived from pure, sustainable extracts."

NutraT can be mixed into several foods and beverages such as water, fruit juice, yoghurt, kefir or milk, or as a final product in powder sticks, sachets or inside of a powder-dispensing bottle cap to enhance flavour of beverages immediately before use.


Image: Frutarom to launch drink powder line with NutraT. Photo: Courtesy of Frutarom/Liat Simha.