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Global industry bodies slam new study linking sugary drinks to high death toll

DBR Staff Writer Published 07 July 2015

Industry bodies around the globe have criticized a recent study published in the US which has partly attributed sugary drinks to be the cause of up to 184,000 deaths each year worldwide.

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The industry representatives argue that the authors could not determine the cause and effect or prove a direct link with beverages in the study, reported BeverageDaily.com

The representatives included the International Beverage Association, American Beverage Association, British Soft Drinks Association, and Canadian Beverage Association.

Canadian Beverage Association said: "The report examines mortality rates from chronic diseases such as diabetes, cardiovascular disease or cancer - but fails to establish any unique or direct link with beverages.

"The authors themselves acknowledge they are - at best - estimating a presumed effect of SSB consumption. This is very different from demonstrating causation."

According to the study, known as Estimated Global, Regional and National Disease Burdens related to Sugar-Sweetened Beverage Consumption in 2010, published in the journal Circulation, consumption of sugary drinks could lead to diabetes, cardiovascular diseases and cancers which increases death risks.

The authors called for global prevention program in the study as they consider that 133,000 worldwide deaths in 2010 from diabetes are due to consumption of sugar sweetened beverages (SSBs).

Published in the journal Circulation last week, the study also says that SSBs could be potential reason for around 133,000 deaths from diabetes, 6,450 deaths from cancer, and 45,000 deaths from cardiovascular disease that year.

Sugary drinks such as any sugar-sweetened fizzy drinks, fruit drinks (not pure fruit juice), sweetened iced teas, sports or energy drinks, or homemade sugary drinks were identified as the major culprits in the study.

UK representative of soft drinks companies said: "In no way does this study show that consuming sugar-sweetened beverages causes chronic diseases such as diabetes, cardiovascular disease or cancer.

"In fact, the researchers provide no evidence when they illogically and wrongly take beverage intake calculations from around the globe and allege that those beverages are the cause of deaths which the authors themselves acknowledge are due to chronic disease."


Image: A new study says that 133,000 worldwide deaths in 2010 from diabetes are caused due to consumption of sugar sweetened beverages. Photo: courtesy of tiverylucky/Freedigitalphotos.net.