GMCR, DPS to offer Snapple iced teas in K-Cup, Vue packs
Green Mountain Coffee Roasters (GMCR) and Dr Pepper Snapple Group (DPS) have agreed to offer Snapple premium iced teas in K-Cup and Vue packs for Keurig single cup brewing systems for in home and office use.
GMCR's Keurig single cup brewers use patented single-cup technology to deliver a cup of hot or brewed over iced coffee, tea, cocoa or fruit brews at the touch of a button.
Snapple K-Cup pack iced teas will be offered in the US and Canada in Spring 2013, with Vue packs to follow.
GMCR president and CEO Lawrence Blanford said: "With the addition of Snapple to our family of valued partners and brands, we're thrilled to make available an even wider selection of well-known, quality brew over ice beverages to choose and enjoy at the touch of a button."
DPS brand marketing senior vice president Regan Ebert said: "Through our relationship with GMCR, we're making Snapple teas available in an exciting new format that will introduce us to new occasions and bring new fans to the Snapple trademark."
The new beverages will join the existing Brew Over Ice collection, a line specially crafted to brew iced beverages with any Keurig brewing system.
Founded in 1972, Snapple develops, produces and markets a variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water.
The company's portfolio includes 7UP, A&W, Canada Dry, Clamato, Crush, Hawaiian Punch, Mott's, Mr & Mrs T mixers, Peñafiel, Rose's, Schweppes, Squirt and Sunkist soda.
GMCR is known for its coffees, Keurig single cup brewing technology and socially responsible business practices.