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Happy Tree Organic Maple Water launches RTD Maple Water Cold-Brew coffee

DBR Staff Writer Published 10 March 2016

Happy Tree, innovator of the first cold pressed/HPP maple water, is poised to reinvent the cold-brew category, starting with the first ever ready-to-drink coffee brewed in only maple water.

Happy Tree's Maple Water Cold-Brew starts with our early-season organic and non-GMO verified maple water, adds organic fair-trade certified coffee beans, and is cold-brewed to create a truly disruptive delicious black coffee with the naturally occurring nutrients and sweetness of maple water.

"In less than two years, the maple water category has grown from a curiosity to a must-have for every natural-channel grocer," explained Ari Tolwin, Co-Founder and CEO. "Maple water offers a unique springtime fountain-of-youth role in nature, with a compelling taste, nutrient and low-calorie profile. Our Maple Water Cold-Brew is a natural progression of the beauty and possibility of this amazing natural resource."

Happy Tree's Maple Water Cold-Brew is launching with Pop-In@Nordstrom and select natural-channel retailers across the U.S., with distribution by UNFI, KEHE and Gourmet Guru. Pop-In@Nordstrom is an ongoing series of themed pop-up shops, each uniquely curated and housed in specially-designed spaces to encourage interaction and engagement.

"A unique product calls for a unique launch," Tolwin explained further. "Our Cold-Brew is special, and we wanted to do something different, while still showing appreciation and support for the natural-channel partners such as Whole Foods who have helped build our brand. We are excited to work with Nordstrom because they are a fantastic retailer - and have the ideal consumer overlap to enhance and support our natural-channel grocery partners."

To sample Happy Tree's full product line, stop by Natural Products Expo West Booth # 5593 later this week.

Source: Company Press Release