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Harmonies Brew to launch new product line

DBR Staff Writer Published 29 August 2017

South Florida-based coffee firm Harmonies Brew said it will launch new Java shots in November this year.

The company said Java Shots are 100% Natural Organic #ColdBrew #Coffee Shots is equivalent to a double espresso

To make this product, Harmonies Brew said that it gathered premium coffee beans and has brewed those using unique brewing process to extract their natural flavours and caffeine.

The new brew has been incorporated into several of Harmonies’ ready-to-drink (RTD) coffee beverages, starting with Java Shots.

Harmonies Brew CEO Sereatha Virtanen said: “At Harmonies Brew, we believe that ‘Great Coffee is like Great Music; it is all in the composition.’ We have true passion for the arts and believe that all youth should have equal access to learning and performing within the arts.

“Harmonies Brew's mission is to make a positive impact within the community through delivering quality coffee products — one child, one community, one bean at a time.”

Java Shots will come in 50mL bottles similar to the ones that serve alcohol on a plane. The bottle has been designed to integrate the coffee blend and Harmonies of Hope.

This product will come in four flavours including Coconut, Butter Rum, Amaretto and Chocolate Parfait. It has been priced at $2.99 per bottle. A 12 case has been priced at $31.08, which is equivalent to $2.59 for a single bottle.

The firm claims to be using organic coffee as a base in its products. The company stated that its goal is to become a healthier alternative to other energy shorts on the shelves that are usually found in a supermarket aisle.

Harmonies Brew Operations Executive Manager Philip English said: "It solves the No. 1 consumer dissatisfaction of not being able to find a healthier choice of an energy-booster that tastes good. Our products are 100% natural and organic, and are convenient for when you need that lift most during your day."

Image: Harmonies Brew to launch new Java Shots energy drink this November in US. Photo: Courtesy of Harmonies Brew/PR Newswire Association LLC.