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High Brew Coffee receives $4m investment and new distribution deal

DBR Staff Writer Published 28 April 2016

High Brew Coffee, a provider of ready-to-drink cold brew coffee, has announced a Series A-2 investment of $4m from CAVU Venture Partners, a recently-launched fund focused on investment and incubation in healthy food and beverage companies.

High Brew Coffee also announced a new distribution partnership with Dr Pepper Snapple Group, which will include expanded distribution in key markets.

"We are excited to strengthen our relationship with CAVU Venture Partners," says David Smith, founder and CEO of High Brew Coffee. "It has been great working with Clayton, Brett and Rohan and I look forward to what this partnership will help us accomplish in the months and years to come. I'm also very excited about our new relationship with Dr Pepper Snapple. With the resources and support they bring to the table, we remain confident our strong growth will continue as we deliver premium, on-the-go, cold brew functionality to our customers."

High Brew Coffee's new distribution partnership with Dr Pepper Snapple will begin with several strategic markets, including New York City, Chicago, Dallas, Austin and Houston.

"We're very pleased to have High Brew Coffee as part of our portfolio of allied brands," said Rodger Collins, president of packaged beverages for Dr Pepper Snapple. "Ready-to-drink coffee has great potential, and High Brew gives us a way to participate in this category with a great tasting and differentiated product."

The investment and distribution deal are the latest in a number of major developments for the cold brew coffee company. High Brew Coffee's new latté line was recently introduced at the Natural Products Expo West Trade Show in March and is expected to be available this summer. The company also recently expanded its executive leadership team, with new leaders in sales, operations, and marketing.

"High Brew Coffee is on an amazing growth trajectory," said Clayton Christopher, co-founder of CAVU Venture Partners. "Our team at CAVU is thrilled to be working with David and his team at High Brew as they shake up the ready-to-drink coffee category."

High Brew Coffee is made from 100% Fair Trade Certified Arabica coffee beans that are triple-filtered and cold-brewed over time, not heat, which ultimately achieves twice the caffeine and less acidity than your average cup of coffee. This meticulous process enables High Brew Coffee to deliver on its promise of "better, not bitter." The cold-brew coffees, available in palm-sized cans, are available in rich flavors like Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha and Black & Bold and contain just 20-60 calories per can. High Brew Coffee is available in 11,000 stores nationwide and retails for $2.49 to $2.99 depending on the product.



Source: Company Press Release