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ITO EN unveils new distribution of TEAS' TEA ORGANIC in 1500 Kroger stores

DBR Staff Writer Published 09 June 2016

ITO EN announced placement of their ready-to-drink tea- TEAS' TEA ORGANIC in 1500 Kroger stores, the largest retail food chain in the U.S. ITO EN's Oi Ocha, Japan's #1 selling bottled green tea will also be distributed nationwide.

With Kroger placing greater focus on natural and better-for-you beverages in their conventional grocery stores, TEAS' TEA ORGANIC, known for its distinct clean finish and purity of taste of the tea leaf offers both unsweetened and slightly sweetened options with natural occurring Catechin tea antioxidants and Vitamin C.

ITO EN (North America) chief operating officer Jim Hoagland said: "We are extremely happy that TEAS' TEA and Oi Ocha will be available to the Kroger shopper.

"With our tea making expertise of over 50 years, we are confident that the refreshing taste of our fresh brewed teas will appeal to the Kroger customer seeking a healthier beverage that captures the true taste of tea."

With consumer demand for healthier beverages, TEAS' TEA has been gaining rapid distribution for their fresh tasting Non-GMO teas which have placed First Place at the North America Tea Championship, the only independent and professionally judged tea competition in the United States.

ITO EN senior vice president grocery & alternative channels Adam Hertel said: "We are very excited to partner with Kroger nationally in their quest for innovation in healthy and organic beverages.

"It is a strong indicator that the Kroger customer is demanding healthier options. We are proud to be a part of this forward thinking initiative as our teas deliver perfectly on these growing trends."

Authentically brewed from premium loose leaf teas from USDA Organic Certified tea farms with no artificial sweeteners or additives, three (3) flavors will be available nationwide-Unsweetened Green Tea (zero calories), Ginger Peach Black Tea & Lemon Mint Green Tea (80 calories) packaged in BPA free 16.9 fl. oz. recyclable PETE bottles.

Committed to reducing the company's carbon footprint, the TEAS' TEA bottles are a lighter gauge bottle with a smaller cap of 18.7 grams, compared to the industry standard of 24 grams.

ITO EN has been recognized for their environmental initiatives, having been awarded for innovation of eco-friendly products made from recycled tea leaves.

TEAS' TEA is available in natural and mainstream retailers in a variety of flavors with a SRP of $1.99- $2.49.

Source: Company Press Release