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Jones Soda expands its label program in Canada, Texas, California and the Northwest

DBR Staff Writer Published 20 May 2015

US-based beverage company Jones Soda has expanded its limited edition, region-specific Jones Soda, to the Canada, Texas, California and the Northwest markets.

Jones Soda

Jones has always been proud of its ties to the community and starting in 2013, launched the Made in Michigan initiative as a way to thank Michiganders for their years of support. In 2013 and 2014, Jones bottled and sold the product exclusively in Michigan, with labels featuring images of Michigan submitted by consumers. Jones is excited to expand this program in 2015 to Canada, Texas, California and the Northwest - a tribute to other markets that have shown incredible support for Jones Soda over the years.

Made in Canada and Made in California limited edition bottles will be produced in each of these markets and feature consumer submitted photos showcasing these regions. Although we are not producing bottles of our cane sugar soda in the Northwest or Texas, Snapped in the Northwest and Shot in Texas is a shout out to two markets that continue to show a lot of love for the Jones brand. These products will be available at retailers throughout each region while supplies last.

Jones Soda CEO Jennifer Cue said: "Just like Made in Michigan, this year's program is aimed at honoring the communities that have supported Jones over the years.

"From the enthused emails and posts on social media, to the amazing fans who show up at our events, it truly is a testament to our brand. For us, it's always been about the people so we created a tribute to our fan base in a way that only Jones Soda can."


Image: Limited edition bottles will be produced in each of the markets and feature consumer submitted photos showcasing the regions. Photo: courtesy of Jones Soda Co.



Source: Company Press Release