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Keurig Green Mountain launches Keurig Kold carbonated drink machine

Published 29 September 2015

US-based coffee-brewing company Keurig Green Mountain has launched a countertop pod machine to make carbonated drinks at home, a move to offset the decline in its core business of single-serve coffee pods and brewers and wrest marketshare from rival SodaStream.

Keurig coffee brewing machine

Earlier this year, the company announced its plans to roll one-button carbonated countertop beverage appliance.

The $369.99 machine is positioned differently from other carbonated and cold brew machines as it can produce carbonated drink without the use of carbon dioxide canister. The home soda fountain works with Kold Pods, which will cost between $4.49 and $4.99.

The pods, which come in a four-pack, include carbon dioxide beads. Moreover, the machine can chill beverages to almost freezing point in just 19 seconds.

Keurig is hoping that Kold would serve as the next growth engine and help to boost its fortunes.

In fiscal 2015, the firm invested about $100m. It intends to invest another $100m in the next fiscal as well.

The firm has been working on this technology for the last six years and according to its CEO Brian Kelley, the machine has drawn parts and processes from aerospace and defence industries.

Kelley was quoted by The New York Times as saying: "We're literally bringing a bottling plant into the home with this machine."

With the sales of carbonated drinks dropping in the US in the last ten years, Coca-Cola has supported Keurig's new home fountain. Coca-Cola Co holds 17% stake in Keurig.

While developing this machine, Keurig primarily faced three hurdles - temperature, carbonation and taste. Keurig addressed the carbonation problem by creating pods in which the upper half consists of carbon dioxide beads. It also signed agreements with Coca-Cola and Dr Pepper Snapple Group to ensure that its home customers can easily find their favourite brands.

Keurig Kold is currently made available in six US cities - Atlanta, Boston, Chicago, Dallas, Los Angeles, and New York. It will be rolled out across the country by 2016 holiday season.

It plans to expand the technology to other non-alcoholic mixers by December.


Image: The single-serving coffee maker from Keurig. Photo: Courtesy of User:MarkBuckawicki/Wikipedia.