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Kool-Aid introduces Easy Mix in three varieties in US

DBR Staff Writer Published 07 April 2015

Kraft Foods Group brand Kool-Aid has introduced a new liquid concentrate beverage mix in three varieties.

The three varieties include Tropical Punch, Cherry and Grape. They are available in 18.2 fl. oz. bottles at grocery stores across the US.

Easy Mix contains 50% less sugar than regular sodas.

With a suggested retail price of $2.99, the beverage mix provides six quarts or 24 glasses per bottle.

It is easy to prepare with simple two-step directions - pour and stir. The bottle features a measure strip that is easy-to-read.

Kool-Aid senior brand manager Dennis Wu said: "Our loyal fans told us that they were seeking an easy-to-make product that would offer less sugar than leading regular sodas and still be available at a great value.

"Now families can easily enjoy the fun, fruity taste of Kool-Aid by the glass or prepared by the pitcher - made fresh every time."