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Latitude Beverage to rollout its summer beverage Mija Sangria

DBR Staff Writer Published 23 February 2016

Latitude Beverage has announced the national roll out of its summer beverage, Mija Sangria, a refreshing and natural bottled sangria made with 100% real unfiltered fruit juice.

After selling out of 18,200 cases in its first six months across just a dozen states last year, Latitude Beverage Company expects to sell more than 50,000 cases of Mija Sangria this summer through widespread distribution expansion due to popular demand.

In addition, a 1.5L Mija Sangria flip top bottle size will be rolling out this summer, making entertaining among friends and family easier than ever.

Latitude Beverage Company, president and co-founder, Kevin Mehra said:"Mija Sangria was created in pursuit of serving an underdeveloped category for savvy drinkers favoring premium craft drinks."

"As a result, Mija Sangria combines traditional homemade taste with on-the-go convenience, both of which are important to people who love to entertain with effortless style.

We look forward to bringing Mija Sangria to even more markets this year and toasting summer with a drink that is truly the life of the party."

Mija Sangria is made with premium dry red wine and unfiltered all natural raw fruit juices with no artificial additives, preservatives or sweeteners.

Packed with antioxidants from popular super fruits including pomegranate, açaí and blood orange, fruit-forward Mija Sangria offers the unmistakable juice and pulp of homemade sangria and is best served on its own over ice or in seasonal cocktails.

With an MSRP of $10.99, for a 750ml bottle and $16.99 for 1.5L bottle, Mija Sangria is 9.5% ABV and packaged in a convenient reusable flip top bottle.

Mija Sangria is available nationally at retail locations and online for direct shipping in 32 states across the U.S.

Source: Company Press Release