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Long Island Iced Tea launches new product line

Published 15 March 2017

Long Island Iced Tea, a company focused on the ready-to-drink ("RTD") tea segment in the beverage industry, has launched The Original Long Island Brand Lemonade.

Infused with a splash of tea and made with 100% raw cane sugar and non-GMO ingredients for a crisp, refreshing and natural taste, this premium lemonade is highly differentiated from other lemonade beverages in the US market.

Long Island Iced Tea CEO Philip Thomas said: "Beyond creating a delicious and refreshing lemonade, we made sure that the "better-for-you" attributes that are prominent within our iced tea range were incorporated into our new lemonade brand."

Thomas said: "This exciting new lemonade is available in nine real-fruit flavors, including Traditional, Lime, Peach, Watermelon, Mango, Strawberry, Kiwi Strawberry, Cherry and Wildberries, and incorporates a subtle splash of tea essence. We feel the Company is bringing a true point of difference to the conventional lemonade brands on the market today."

The addition of the lemonade brand to the Company's portfolio comes after the recent acquisition of Alo Juice. This further establishes the Company as a key player within the "better-for-you" beverage category.

Thomas said: "Long Island Iced Tea products are moving successfully in stores and we saw the opportunity to leverage our brand and positioning to capitalize on a different product offering. One that we believe would excite current customers and attract new consumers to our brand."

According to IBISWorld, lemonade comprises 8.2% of the $12.0 billion juice market in 20161. Lemonade sales totaled 451 million liters in 2015.

The Original Long Island Brand Lemonade range consists of 9 real-fruit flavors, available in both single 18oz bottles and 12-packs.The product is a natural complement to the Company's Long Island Iced Tea, which comprises 12 different iced tea flavors available in single 18oz bottles, gallons and 12-packs.

Source: Company Press Release