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Long Island Iced Tea unveils new 18oz bottle and label design

Published 30 November 2016

Long Island Iced Tea, a company focused on the ready-to- drink tea segment in the beverage industry, has unveiled a new 18oz bottle and label design.

The company reduced the package size from a 20oz bottle size to 18oz. The new bottles are set to hit stores in the new year.

The company claims that the new bottle design is much sleeker and slimmer compared to the previous design and can be easier to carry around and consume.

Strong emphasis has been put on the brand’s ingredients like natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar.

It claims that it used real fruits and real droplets of moisture in the label’s photography, which accentuates the authenticity of Long Island Iced Tea’s products.

Design of the new bottle includes a new bottle cap with a refined logo being printed on it. The cap also has health cues printed on it including ‘no additives’, ‘non-GMO’, ‘low-calories’.

Long Island Iced Tea CEO Philip Thomas said: "As our brand continues to build momentum with retail and distribution partnerships forming across the East Coast and Midwest, now is the perfect time to refresh the look of our labeling and packaging."

"While our new bottle and refreshed designs will begin to roll out across stores at the start of 2017, what will not change is the same great taste of Long Island Iced Tea that our valued customers know and love."

Image: Long Island Iced Tea reveals new bottle and label design. Photo: Courtesy of Long Island Iced Tea.