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Long Island Iced Tea agrees to buy ALO Juice brand from Wilnah

Published 12 December 2016

Long Island Iced Tea, which operates in the ready-to-drink tea segment of the beverage industry, has agreed to acquire ALO Juice brand and its trademark rights from The Wilnah International for 5,000 shares of common stock.

Subject to regulatory conditions, the transaction is expected to close in the first quarter of 2017.

The acquisition paves the way for Long Island Iced Tea to expand its presence in the Southeast.

Since February this year, Long Island has been acting as the brand's distributor and sold about $1m of ALO Juice to date.

It is the first acquisition of Long Island Iced Tea, which was founded in 2008.

Long Island Iced Tea CEO Philip Thomas said: "We are continuing to see a shift towards healthier beverages and ALO Juice offers a product which is aligned with this movement.

"ALO Juice is a quality brand. We are excited that it will mark the first brand acquisition in our five-year history."

ALO Juice is a non-alcoholic ready to drink beverage produced from the juice derived from aloe vera. These aloe vera plants are sourced from harvests in Thailand. For further processing, the plants are exported to South Korea.

ALO Juice uses a whole leaf process, which it claims to preserve the nutritional and health benefits associated with the plant.  

The juice comes in a variety of flavours including Original, Mango, Pomegranate, Pineapple and Raspberry. It is packed in 0.5 litre and 1.5 litre bottles.

The juice is being claimed to contain nutrients including Vitamin A, C, E and B12 along with minerals such as potassium, zinc and magnesium, along with antioxidants that can help in balancing metabolism and supports normal circulation and blood pressure.

Image: Long Island Iced Tea to acquire ALO Juice from The Wintah International. Photo: Courtesy of  Long Island Iced Tea Beverages Corp.